sales.decodedMARIO PUFAHL

FREE EXPERT ARTICLES

Better decisions.
Informed perspectives.

Practical insights for leaders who want to use AI effectively and lead their sales organisation with purpose.

25 September 2026

When AI acts in sales, who is accountable?

Define decision rights, approvals and metrics for sales AI agents.

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11 September 2026

Where is your sales organisation on its AI journey?

Assess maturity and identify what is missing for the next stage.

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4 September 2026

The five biggest myths about AI in sales

Challenge assumptions about value, skills and accountability.

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26 September 2026

Which sales KPIs lead to better decisions?

Connect activity, progress and results in sales leadership.

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26 September 2026

B2B conversations: from needs to a shared next step

Clarify the problem, its impact and the decision process.

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FREE PDF ARTICLES · IN ENGLISH

Rethink your organisation and roles.

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DIGITAL ADVENTURES · 31 JULY 2026

The new operating model for AI-powered sales

Connect strategy, processes, data, agents, roles, leadership and governance in a coherent sales model.

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DIGITAL ADVENTURES · 7 AUGUST 2026

From salesperson to orchestrator of intelligent agents

Understand how the sales role is changing and which skills matter when working with digital agents.

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