SALES × AI × LEADERSHIP
Sales expert, Springer Gabler author and podcaster. I connect sales strategy, performance management and artificial intelligence with practical leadership questions.
My work focuses on clear priorities, meaningful metrics and responsible use of AI in customer work.
SPRINGER GABLER AUTHOR
My books turn sales management into practical decisions — from strategy to the metrics that support it.
SPRINGER · 1ST EDITION · 2025
Design and Use of Digital Customer Interface in Marketing, Sales and Service
Connect digital customer touchpoints across marketing, sales and service. Explore practical approaches to customer experience, AI and digital CRM to guide your transformation.
English-language book · Co-edited by Sabine Kirchem, Martin Stadelmann, Mario Pufahl and David Laux
ISBN 978-3-658-45798-3 (eBook)
SPRINGER GABLER · 6TH EDITION · 2019
So steuern Sie Absatz, Umsatz und Gewinn
Build a clear view of sales performance and use controlling to guide focused decisions.
German-language book · Mario Pufahl
ISBN 978-3-658-25351-6 (eBook)
SPRINGER GABLER · 2ND EDITION · 2018
Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten
Connect strategy, organisation, controlling and people in a coherent approach to sales performance.
German-language book · Mario Pufahl
ISBN 978-3-658-23067-8 (eBook)
THE PRACTICAL EBOOK
Published in 2026
For Successful B2B Sales
Apply new ideas to your daily sales work, with reflection questions, examples and practical implementation guidance.
English · 133 pages · €9.99
Explore the eBook