sales.decodedMARIO PUFAHL

PUT KNOWLEDGE INTO PRACTICE

Your next step.
With the right ideas.

Assess your AI foundations, rethink your sales workplace and develop your B2B sales practice.

FOR SALES PROFESSIONALS · FREE DOWNLOADS

Two checklists for your next customer decision.

Use these practical tools before a meeting or pipeline review. Each checklist combines 24 checks with a worksheet. Get your free checklist via Payhip by providing your email address. This does not automatically subscribe you to a newsletter.

Prepare for better B2B conversations

Clarify your meeting purpose, verify assumptions and prepare questions that reveal business impact. Includes a one-page meeting brief.

PDF · English · 3 pages · 24 checks · Free

Get the free checklist

Qualify your sales opportunities

Assess customer value, decision roles, timing and risks. Agree a next step with a clear purpose, owner and date. Includes an opportunity worksheet.

PDF · English · 3 pages · 24 checks · Free

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Ready for more? Explore 52 Sales Hacks ↗

THE SALES PLAYBOOK · MARIO PUFAHL · 2026

52 Sales Hacks — For Successful B2B Sales by Mario Pufahl, English editionPDF · English · 133 pages

FROM SELLER TO TRUSTED ADVISOR

A systematic approach
to better B2B sales.

52 hacks connect positioning, conversations, data and AI with the foundations of trust. Reflection questions, practical examples and implementation guidance help you put them to work.

  • Understand how B2B buying decisions are changing
  • Focus on customer progress, not just activity
  • Bring human experience and AI together
€9.99 Total price · digital download

Read a free sample · includes the contents and first two hacks ↗

Buy the English eBook for €9.99

Checkout and delivery via Payhip. Please check the product language and order details before purchasing.

FREE MANAGEMENT CHECKLISTS · IN ENGLISH

Where does your sales organisation stand?

The English checklists are provided free with email-based delivery. This does not automatically subscribe you to a newsletter.

02 / THE SALES WORKPLACE

The intelligent
sales workplace

Find opportunities for more time with customers. Assess where information, tools and processes support your team — and where they hold it back.

PDF · English · 7 pages · Free

Get the free English checklist

FREE PDF ARTICLES · IN ENGLISH

Rethink your organisation and roles.

These English articles are free to download without registration.

DIGITAL ADVENTURES · 31 JULY 2026

The new operating model for AI-powered sales

Connect strategy, processes, data, agents, roles, leadership and governance in a coherent sales model.

PDF · English · Free · No registration

Read article onlineDownload English PDF

DIGITAL ADVENTURES · 7 AUGUST 2026

From salesperson to orchestrator of intelligent agents

Understand how the sales role is changing and which skills matter when working with digital agents.

PDF · English · Free · No registration

Read article onlineDownload English PDF

52 SALES HACKS FOR YOUR TEAM

Put the ideas into practice together.

The six-week Team Activation programme connects selected Sales Hacks with live practice, working templates and leadership reviews. Up to twelve participants. €6,900 excluding applicable VAT.

Explore Team Activation ↗