sales.decodedMARIO PUFAHL
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TEAM PROGRAMME · SALES × AI × LEADERSHIP

New ideas create value when your team puts them into practice.

Apply selected Sales Hacks to real customer conversations and opportunities. Over six weeks, we develop new working practices, rehearse them as a team and support adoption through your sales leadership.

For B2B sales teams and their leaders.

YOUR CHALLENGE

When this format is right for you.

YOUR OUTCOMES

What you take away from our work.

Six to eight selected hacks

A learning path tailored to your challenge rather than a complete repetition of all 52 topics.

Application to customer cases

Meeting briefs, opportunity reviews and agreed next steps based on anonymised practical examples.

Leadership support for adoption

A review routine and a final assessment your sales leader can use to support continued application.

WITH MARIO PUFAHL

Sales experience meets proven methods.

Strategy, metrics and AI become effective when your team can use them in practice.

As a sales expert, Springer Gabler author and podcaster, I connect management experience with methods for sales performance and digital customer management.

About Mario Pufahl ↗

THE PROCESS

A clear framework for your next steps.

  1. Set goalsA 60-minute kick-off with the sales leader, selection of the hacks and agreement on baselines.
  2. Practise togetherFour 90-minute live sessions with examples, feedback and specific tasks between sessions.
  3. Support applicationTwo 45-minute leadership reviews covering implementation and obstacles.
  4. Review progressWorking templates and final documentation with recommendations for the following four weeks.

How we assess progress.

We assess, for example, meeting brief completeness, opportunity qualification quality and the proportion of agreed next steps with an owner and a date.

The agreed scope.

The stated live sessions, working templates and final documentation are included. Leadership participation and practical assignments are part of the programme. The eBook and video package can be purchased separately and are not prerequisites. This English programme uses English sessions and working materials; the existing German video series is not included.

All services are offered to businesses. Fees exclude applicable VAT. Travel and, where needed, accommodation costs are agreed in advance and charged separately. You receive a written proposal after we have agreed on the goal, scope and timing. An enquiry is non-binding and does not create a paid engagement.

Frequently asked questions.

What should I prepare for an enquiry?

A short description of your company, your goal and your main challenge is enough. Please mention the service you are interested in. Confidential customer information is not needed for the initial enquiry.

How is an engagement agreed?

All services are offered to businesses. Fees exclude applicable VAT. Travel and, where needed, accommodation costs are agreed in advance and charged separately. You receive a written proposal after we have agreed on the goal, scope and timing. An enquiry is non-binding and does not create a paid engagement.

How do we handle company data?

We agree in advance which documents are needed. Please use anonymised or aggregated data wherever possible. Confidentiality and any additional requirements are agreed before documents are shared.

Can the format be adapted?

Yes. Additional participants, further sales units or supplementary services receive a separately agreed scope and fee. The working language and delivery arrangements are confirmed before commissioning.

YOUR NEXT STEP

What would you like to change?

Tell me your goal, your main challenge and your preferred timing. Together, we can establish whether 52 Sales Hacks – Team Activation is the right starting point.

A POSSIBLE NEXT STEP

Sales KPI & Forecast Workshop

The right metrics. Better sales leadership decisions.

Explore this service ↗