sales.decodedMARIO PUFAHL
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LEADERSHIP TEAM FORMAT · SALES × AI × LEADERSHIP

A shared direction. Clear decisions for your leadership team.

How does AI change sales work and leadership responsibilities? A tailored keynote and a facilitated working session connect new perspectives with the decisions your team needs to make now.

For CEOs, sales leaders and extended leadership teams.

YOUR CHALLENGE

When this format is right for you.

YOUR OUTCOMES

What you take away from our work.

Tailored keynote

A keynote on sales, AI or leadership, aligned with your occasion and audience.

Shared priorities

Up to three workstreams your leadership team wants to address next.

Documented decisions

A concise record with accountable owners, next steps and open questions.

WITH MARIO PUFAHL

Sales experience meets proven methods.

Strategy, metrics and AI become effective when your team can use them in practice.

As a sales expert, Springer Gabler author and podcaster, I connect management experience with methods for sales performance and digital customer management.

About Mario Pufahl ↗

THE PROCESS

A clear framework for your next steps.

  1. Understand the occasionA 60-minute preparation interview with the sponsor and agreement on the guiding questions.
  2. Open up perspectivesA 45-minute keynote followed by a 30-minute facilitated discussion.
  3. Decide togetherUp to two hours of facilitated work on priorities, with the remaining time for breaks and transitions.
  4. Capture outcomesA concise record of outcomes and a 30-minute follow-up with the sponsor.

How we assess progress.

The outcome is an agreed decision brief with prioritised tasks and clear responsibilities. A full transformation roadmap can be developed as a separate follow-on engagement.

The agreed scope.

Preparation, the half-day format, documentation and one follow-up are included. The client provides a suitable venue and event equipment. Larger events and standalone keynotes receive an individual proposal.

All services are offered to businesses. Fees exclude applicable VAT. Travel and, where needed, accommodation costs are agreed in advance and charged separately. You receive a written proposal after we have agreed on the goal, scope and timing. An enquiry is non-binding and does not create a paid engagement.

Frequently asked questions.

What should I prepare for an enquiry?

A short description of your company, your goal and your main challenge is enough. Please mention the service you are interested in. Confidential customer information is not needed for the initial enquiry.

How is an engagement agreed?

All services are offered to businesses. Fees exclude applicable VAT. Travel and, where needed, accommodation costs are agreed in advance and charged separately. You receive a written proposal after we have agreed on the goal, scope and timing. An enquiry is non-binding and does not create a paid engagement.

How do we handle company data?

We agree in advance which documents are needed. Please use anonymised or aggregated data wherever possible. Confidentiality and any additional requirements are agreed before documents are shared.

Can the format be adapted?

Yes. Additional participants, further sales units or supplementary services receive a separately agreed scope and fee. The working language and delivery arrangements are confirmed before commissioning.

YOUR NEXT STEP

What would you like to change?

Tell me your goal, your main challenge and your preferred timing. Together, we can establish whether Sales & AI Leadership Day is the right starting point.

A POSSIBLE NEXT STEP

AI Sales Roadmap Workshop

Turn AI ideas into a roadmap your team can act on.

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